04 Jun Deal of the month: Clairfield advises luxury brand Balmuir on sale to largest Nordic apparel company
Wheslyn Group Oy, owner of the Finnish luxury brand Balmuir, was sold to Polap-Team Oy, the parent company of the largest Nordic apparel company L-Fashion Group, which owns the Luhta and Icepeak brands among others. The transaction included all the shares in the company.
Founded in 2007, Balmuir is a rapidly growing lifestyle and fashion brand offering fashion accessories and interior decoration items made from the finest natural materials. Each Balmuir product is a token of fine craftsmanship and designed to bring joy for years. The company’s average growth rate has been in excess of 30% during the past five years. Balmuir had reached the stage where it needed to find the right partner to develop the company in the long-term and support its international growth.
The founders of Balmuir selected Clairfield Finland to advise them on this process based on our extensive experience in the consumer sector, contacts with relevant buyers, and personal rapport with the deal team. A focused search and one-on-one discussions with potential buyers made this a unique sell-side process. The specialized approach also clearly benefitted the entrepreneurs who, with the sale process in the capable hands of Clairfield Finland, were able to focus on what they do best: promoting and developing the Balmuir brand.
Deal team: Marju Simpanen, Timo Lappalainen, Niko Piiparinen
Read more here: Clairfield deal of the month Balmuir