{"id":26521,"date":"2018-10-20T00:00:00","date_gmt":"2018-10-20T00:00:00","guid":{"rendered":"https:\/\/www.clairfield.com\/?p=26521"},"modified":"2022-08-09T07:57:58","modified_gmt":"2022-08-09T07:57:58","slug":"mazeberry-acquired-by-ysance-creating-top-digital-marketing-player-in-europe","status":"publish","type":"post","link":"https:\/\/www.clairfield.com\/es\/mazeberry-acquired-by-ysance-creating-top-digital-marketing-player-in-europe\/","title":{"rendered":"Mazeberry acquired by Ysance, creating top digital marketing player in Europe"},"content":{"rendered":"

\"\"Mazeberry, a leading French marketing attribution player, was sold to Ysance, a cloud and big data consulting company.<\/p>\n

Founded in 2011 by Thibaut Lemay, Mazeberry is the leading SaaS software publisher dedicated to attribution and merchandising marketing in France. The company provides decision-making tools for e-commerce and marketing professionals, generating fine-tuned analyses of multichannel and cross-device customer journeys to help clients optimize their marketing spending and increase ROI. The company targets mainly blue chip retailers and e-commerce companies, including Accord Hotels, Sephora, La Poste, and FNAC. Its many awards include Google Analytics, Start-up of the Year 2016 (ICC Awards), New Talent (La Nuit des Rois), and French Tech label.<\/p>\n

Ysance is a key French player in cloud and big data consulting, and the provider of an innovative cloud-based first-party data management platform (DMP). Ysance is backed by Creadev, the private equity firm belonging to the Mulliez family, which owns several leading international retailers.<\/p>\n

The transaction creates a key digital marketing player in the French tech environment.<\/p>\n

Clairfield International in France acted as the exclusive financial advisor to Mazeberry.<\/p>\n

Deal team:<\/strong><\/p>\n

Bertrand Hermez<\/a>
\nMarie Dokchine<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mazeberry, a leading French marketing attribution player, was sold to Ysance, a cloud and big data consulting company. Founded in 2011 by Thibaut Lemay, Mazeberry is the leading SaaS software publisher dedicated to attribution and merchandising marketing in France. 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