{"id":31494,"date":"2020-11-18T11:41:30","date_gmt":"2020-11-18T11:41:30","guid":{"rendered":"https:\/\/www.clairfield.com\/?post_type=transaction&#038;p=31494"},"modified":"2023-11-29T14:12:01","modified_gmt":"2023-11-29T14:12:01","slug":"clairfield-advises-booming-on-the-sale-to-intracto-group","status":"publish","type":"transaction","link":"https:\/\/www.clairfield.com\/fr\/transaction\/clairfield-advises-booming-on-the-sale-to-intracto-group\/","title":{"rendered":"Clairfield advises Booming on the sale to Intracto Group"},"content":{"rendered":"<p>Headquartered in Amsterdam and employing 25 experienced digital marketeers, Booming is focused on getting better results for its clients by optimising the digital funnel. This is achieved with a diverse team of specialists and an integrated approach, in close cooperation with its clients. The specialisms include optimising traffic channels, such as SEO, SEA, affiliate marketing and social media, together with the optimisation of positive interaction through the use of CRO (conversion rate optimisation), persuasion and personalisation techniques. All based on data and customer insights.<\/p>\n<p>The acquisition of Booming reaffirms Intracto Group\u2019s ambitions to take a leading position in the field of digital services in the Dutch market. Intracto Group is expanding rapidly in its home markets both organically and by executing a strong buy-and-build strategy, aiming to consolidate the fragmented market of digital agencies in the Benelux.<\/p>\n<p>Joey Fieggen, founder and partner of Booming, remains active in the group:<\/p>\n<p>\u201cIn order to serve our clients better, we needed to broaden our services, without losing our focus on the quality of what we do. And that\u2019s exactly what Intracto Group stands for as well. We share a vision but also connect in terms of culture, mentality and, above all, ambition. We\u2019re convinced this move will do wonders for our ambitions and those of our clients and colleagues.\u201d<\/p>\n","protected":false},"featured_media":59477,"template":"","country":[30],"office_involved":[355],"service":[4],"sector":[15],"transaction_format":[41,42],"class_list":["post-31494","transaction","type-transaction","status-publish","has-post-thumbnail","hentry","country-netherlands","office_involved-netherlands","service-mergers-acquisitions","sector-tech-software-digital","transaction_format-case-studies","transaction_format-track-record"],"acf":{"intro_text":"Booming, a Dutch digital marketing agency, was sold to Belgium based Intracto Group, backed by PE firm Waterland.","image_mode":"double","transaction_image":31496,"text_between_images":"Sale","transaction_image_2":31501,"transaction_text":"Advisor to the seller","similar_transactions":[28272,28400,23395,23241,23135,24161,23025],"team":[1557,1489]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clairfield advises Booming on the sale to Intracto Group - Clairfield<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clairfield.com\/transaction\/clairfield-advises-booming-on-the-sale-to-intracto-group\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clairfield advises Booming on the sale to Intracto Group - Clairfield\" \/>\n<meta property=\"og:description\" content=\"Headquartered in Amsterdam and employing 25 experienced digital marketeers, Booming is focused on getting better results for its clients by optimising the digital funnel. 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