{"id":67877,"date":"2025-06-23T11:02:27","date_gmt":"2025-06-23T10:02:27","guid":{"rendered":"https:\/\/www.clairfield.com\/?post_type=transaction&#038;p=67877"},"modified":"2025-09-15T15:32:24","modified_gmt":"2025-09-15T14:32:24","slug":"holland-capital-and-other-shareholders-sold-relay42-to-supermetrics","status":"publish","type":"transaction","link":"https:\/\/www.clairfield.com\/fr\/transaction\/holland-capital-and-other-shareholders-sold-relay42-to-supermetrics\/","title":{"rendered":"Holland Capital and other shareholders sold Relay42 to Supermetrics"},"content":{"rendered":"<p>The combination creates the first end-to-end marketing intelligence platform that connects data performance, customer behavior and revenue outcomes.<\/p>\n<p>Relay42 is a real-time CDP that empowers businesses to create meaningful customer relationships by utilizing smart technology to transform fragmented interactions into seamless journeys. Relay42 gives businesses the freedom, flexibility, and agility to build sustainable customer relationships, using valuable customer data as a baseline.<\/p>\n<p>Supermetrics is the leading marketing intelligence platform, fueling insights for 200,000+ companies in 120 countries. By simplifying data integration and management, Supermetrics empowers businesses to become data-informed, turning insights into growth-driving decisions.<\/p>\n<p>By combining Supermetrics\u2019 powerful data intelligence capabilities with Relay42\u2019s real-time personalisation technology, marketers can now have access to the industry&rsquo;s first end-to-end marketing intelligence platform, one that connects data performance, customer behavior and revenue outcomes in a single, intelligent platform.<\/p>\n<p>Clairfield International acted as exclusive financial advisor to Holland Capital and other shareholders.<\/p>\n<p>\u201cWe appreciate the support and counsel provided by Clairfield throughout the sale process. Their experience and dedication were invaluable in helping us maximise value and achieve our goals.\u201d<br \/>\n\u2014 Jorg van der Heijden, Partner of Holland Capital<\/p>\n","protected":false},"featured_media":67884,"template":"","country":[22,30],"office_involved":[355],"service":[4,9],"sector":[15],"transaction_format":[41,42],"class_list":["post-67877","transaction","type-transaction","status-publish","has-post-thumbnail","hentry","country-finland","country-netherlands","office_involved-netherlands","service-mergers-acquisitions","service-private-equity","sector-tech-software-digital","transaction_format-case-studies","transaction_format-track-record"],"acf":{"intro_text":"Relay42, a leading, real-time Customer Data Platform (CDP), has joined forces with Supermetrics, the leading marketing intelligence platform.","image_mode":"simple","transaction_image":67880,"text_between_images":"","transaction_image_2":null,"transaction_text":"Advisor to the 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