{"id":72927,"date":"2026-06-23T15:29:48","date_gmt":"2026-06-23T14:29:48","guid":{"rendered":"https:\/\/www.clairfield.com\/?post_type=transaction&#038;p=72927"},"modified":"2026-06-23T15:29:48","modified_gmt":"2026-06-23T14:29:48","slug":"sc-media-house-ecd-international","status":"publish","type":"transaction","link":"https:\/\/www.clairfield.com\/fr\/transaction\/sc-media-house-ecd-international\/","title":{"rendered":"Creator economy M&#038;A: SC Media House sells majority stake to ECD International"},"content":{"rendered":"<h5>SC Media House<\/h5>\n<p>SC Media House is an influencer marketing agency founded in 2018. It specialises in designing and executing creative, data-driven campaigns for brands. Its work spans strategic consulting, authentic social media communication and performance analysis, delivered through a broad network of content creators.<\/p>\n<h5>ECD International Holding GmbH<\/h5>\n<p class=\"font-claude-response-body break-words whitespace-normal\">ECD International Holding GmbH is a full-service agency focused on the premium and luxury segment. Operating across multiple disciplines, it offers brand management, live marketing, communication, creative services, customer relations and travel management.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Since 2023, ECD International has been majority-owned by Beyond Capital Partners Fund III, advised by Beyond Capital Partners GmbH. Beyond Capital Partners is a Frankfurt-based investment firm. It focuses on acquiring majority shareholdings in profitable Mittelstand companies across the DACH region. Its investment thesis emphasises asset-light business models across B2B services, IT services, software, healthcare and well-being, lifestyle and entertainment.<\/p>\n<h5>Buy and build strategy<\/h5>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Beyond Capital Partners continues to execute ECD Group&rsquo;s buy-and-build strategy in the marketing and creator economy space. The acquisition of a majority stake in SC Media House via ECD International is the latest step in that strategy.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">The transaction adds scaled influencer marketing capabilities to ECD&rsquo;s premium and luxury-focused full-service platform. It also expands access to a broader client and talent base.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">SC Media House brings expertise in social media communication, creator-driven campaigns and performance-based marketing. ECD contributes complementary strengths in experiential marketing and international platform reach.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Management highlighted further opportunities across the combined group, including broadening the service offering, realising international growth potential and leveraging commercial synergies.<\/p>\n<h5>Clairfield International&rsquo;s role<\/h5>\n<p>Clairfield International acted as exclusive advisor to SC Media House.<\/p>\n<p>\u00ab\u00a0I would like to thank the Clairfield International team for their trusted advice and strong execution throughout the transaction process. Their strategic guidance, commitment and hands-on support were instrumental in bringing this partnership to a successful close.\u00a0\u00bb<br \/>\n\u2014 Oliver Huber, SC Media House Founder and Managing Partner<\/p>\n","protected":false},"featured_media":72934,"template":"","country":[24],"office_involved":[362],"service":[4,9],"sector":[15],"transaction_format":[41,42],"class_list":["post-72927","transaction","type-transaction","status-publish","has-post-thumbnail","hentry","country-germany","office_involved-germany","service-mergers-acquisitions","service-private-equity","sector-tech-software-digital","transaction_format-case-studies","transaction_format-track-record"],"acf":{"intro_text":"SC Media House, a Munich-based influencer marketing agency, sold a majority stake to ECD International, a full-service agency, backed by Beyond Capital Partners.","image_mode":"simple","transaction_image":72930,"text_between_images":"","transaction_image_2":null,"transaction_text":"Advisor to the 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