{"id":26510,"date":"2018-08-28T00:00:00","date_gmt":"2018-08-28T00:00:00","guid":{"rendered":"https:\/\/www.clairfield.com\/digital-marketing-expanding-technology-and-performance-driven-advertising-boost-ma\/"},"modified":"2022-07-15T08:31:16","modified_gmt":"2022-07-15T08:31:16","slug":"digital-marketing-expanding-technology-and-performance-driven-advertising-boost-ma","status":"publish","type":"post","link":"https:\/\/www.clairfield.com\/nl\/digital-marketing-expanding-technology-and-performance-driven-advertising-boost-ma\/","title":{"rendered":"Digital marketing: expanding technology and performance-driven advertising boost M&#038;A"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6384 alignleft\" src=\"https:\/\/www.clairfield.com\/wp-content\/uploads\/business-charts-computer-110078-e1530606708569-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/>Acquisitions of digital marketing companies are increasing, with players from both the advertising and consulting sectors. Private equity is also taking an active role. Read more in our <a href=\"https:\/\/www.clairfield.com\/wp-content\/uploads\/Clairfield-digital-marketing-sector-snapshot-2018.08.pdf\">Clairfield digital marketing snapshot 2018.08<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Acquisitions of digital marketing companies are increasing, with players from both the advertising and consulting sectors. Private equity is also taking an active role. Read more in our Clairfield digital marketing snapshot 2018.08.<\/p>\n","protected":false},"author":1,"featured_media":25358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[345],"sector":[15],"class_list":["post-26510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","sector-tech-software-digital"],"acf":{"intro_text":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital marketing: expanding technology and performance-driven advertising boost M&amp;A - Clairfield<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clairfield.com\/digital-marketing-expanding-technology-and-performance-driven-advertising-boost-ma\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing: expanding technology and performance-driven advertising boost M&amp;A - Clairfield\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Acquisitions of digital marketing companies are increasing, with players from both the advertising and consulting sectors. Private equity is also taking an active role. 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