{"id":28766,"date":"2021-06-28T13:56:52","date_gmt":"2021-06-28T13:56:52","guid":{"rendered":"https:\/\/www.clairfield.com\/?post_type=transaction&#038;p=28766"},"modified":"2023-11-29T15:06:14","modified_gmt":"2023-11-29T15:06:14","slug":"clairfield-advises-leading-dutch-disinfectant-brand-on-its-sale-to-strategic-investor","status":"publish","type":"transaction","link":"https:\/\/www.clairfield.com\/nl\/transaction\/clairfield-advises-leading-dutch-disinfectant-brand-on-its-sale-to-strategic-investor\/","title":{"rendered":"Clairfield advises leading Dutch disinfectant brand on its sale to strategic investor"},"content":{"rendered":"<div class=\"vc_row wpb_row section vc_row-fluid \">\n<div class=\" full_section_inner clearfix\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Blue Wonder, Headquartered in Heemstede, develops and markets high-quality cleaning products. Their disinfectant cleaning products can legitimately claim segment-leading status. Its cleaning products are sold in many Dutch supermarkets and drugstores and used by professional cleaning companies.<\/p>\n<p>HG develops cleaning and maintenance products in line with its belief that specific problems require specific solutions. The HG brand is sold worldwide in supermarkets, drugstores and DIY outlets as well as through online channels. HG has the ambition to become the undisputed European leader in specialist cleaning products, either through organic growth or acquisitions.<\/p>\n<p>Clairfield acted as lead advisor to Blue Wonder in the transaction.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":28777,"template":"","country":[30],"office_involved":[355],"service":[4],"sector":[95],"transaction_format":[41,42],"class_list":["post-28766","transaction","type-transaction","status-publish","has-post-thumbnail","hentry","country-netherlands","office_involved-netherlands","service-mergers-acquisitions","sector-consumer-retail","transaction_format-case-studies","transaction_format-track-record"],"acf":{"intro_text":"Blue Wonder, market leader in the Netherlands in fully compliant disinfectant cleaning products, was sold to HG International, backed by investment company Cobepa.","image_mode":"double","transaction_image":48097,"text_between_images":"Sale","transaction_image_2":48099,"transaction_text":"Advisor to the seller","similar_transactions":[59183,28389,23254,23122,23133,24071,24391],"team":[1483,1481,1652]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clairfield advises leading Dutch disinfectant brand on its sale to strategic investor - Clairfield<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clairfield.com\/transaction\/clairfield-advises-leading-dutch-disinfectant-brand-on-its-sale-to-strategic-investor\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clairfield advises leading Dutch disinfectant brand on its sale to strategic investor - Clairfield\" \/>\n<meta property=\"og:description\" content=\"Blue Wonder, Headquartered in Heemstede, develops and markets high-quality cleaning products. 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