Venlo owns a range of businesses producing and marketing moulded plastic products. Venlo runs a \u201chouse of brands,\u201d supported by a core manufacturing and IP development capability.<\/p>\n
Founded in 2012, TRED is a trusted brand for key retailers and distributors primarily in Australia, with a growing export market including Canada, the Middle East, New Zealand, South Africa, and the US. The brand, which stands for Totally Reliable Explorer Driven, is well-established in the outdoor adventure market, supplying recovery products across the offroad, 4×4, camping, and caravan segments sells products that are all made in Australia using Australian-sourced and tested high-grade materials.<\/p>\n
Clarus Corp is a global company headquartered in Salt Lake City, Utah, focused on the outdoor and consumer enthusiast market.<\/p>\n
Clairfield assisted Venlo\u2019s in-house corporate team in assessing alternatives to fund growth opportunities. This resulted in the decision to sell TRED. Clairfield led an international search for partners, navigating the complexities of a corporate carve-out. After several offers, US-based Clarus Corp was chosen as the ideal partner for TRED\u2019s team and growth ambitions.<\/p>\n
The transaction broadens Clarus\u2019 adventure segment into large addressable RV and caravan categories while expanding addressable consumer segments globally.<\/p>\n
Clairfield International acted as exclusive financial advisor to Venlo.<\/p>\n","protected":false},"featured_media":59215,"template":"","country":[16,45],"office_involved":[371,348],"service":[4],"sector":[95],"transaction_format":[41,42],"class_list":["post-59183","transaction","type-transaction","status-publish","has-post-thumbnail","hentry","country-australia","country-us","office_involved-australia","office_involved-us","service-mergers-acquisitions","sector-consumer-retail","transaction_format-case-studies","transaction_format-track-record"],"acf":{"intro_text":"Venlo Group, a moulded plastic company, sold its recovery product brand TRED Outdoors to the US-based Clarus Corp (NASDAQ: CLAR).","image_mode":"double","transaction_image":59185,"text_between_images":"Sale","transaction_image_2":59191,"transaction_text":"Advisor to the seller","similar_transactions":[23585,23234,28389,23828,23765,23603,23594,23239,23131],"team":[1365,56170,1275,1349]},"yoast_head":"\n