Cdimex sold 40% of its equity stake to Grupo Newsan

Cdimex develops, produces, imports, and markets fragrances and beauty products in Argentina. Its portfolio includes national brands such as Cher, Bensimon, Sarkany, Tucci, and Fascino, as well as international brands like Lattafa, Armaf, Elizabeth Arden, Rasasi, Afnan, and Al Wataniah, among others. With over 15 years in the market, Cdimex is a leader in the segment, with 6 of the 10 best-selling brands according to Circana, and a strong presence in pharmacies, perfumeries, and digital channels.

The partnership encompasses all activities related to the production, import, and distribution of mass-market and semi-selective perfumes, as well as licenses and developments in categories such as makeup and accessories, skincare, bath & body care, and sun care, which will complement and enrich Newsan’s current portfolio with P&G brands.

This transaction allows Cdimex to leverage Grupo Newsan’s extensive experience and robust infrastructure in the fast-moving consumer goods sector to accelerate its growth and market expansion. The operation strengthens Cdimex’s position in the beauty sector, joining a group with a solid track record and diversified operations across multiple sectors. At the same time, Newsan strengthens its presence in the fast-moving consumer goods (FMCG) sector, which is characterised by frequent replenishment and sustained investment in brands and promotions. Its entry into fragrances complements P&G’s personal care and hygiene portfolio, while also enabling cross-selling synergies across various channels.

Clairfield International acted as exclusive financial advisor to Cdimex.