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in2food sold to Woolworths

in2food Holding, a premium food retailer specialised in freshly prepared convenience food, fresh produce, and long-life categories, was sold to Woolworths Foods.

The parties

in2food is one of Woolworths Foods’ key suppliers, generating revenue in excess of R5 billion per annum through its diversified range of premium private label products across freshly prepared convenience food, fresh produce, and long-life categories, as well as several ambient and bakery products. Woolworths is in2food’s largest customer, with the balance of its customers comprising other local and international companies across the food service and wholesale channels. in2food has eight world-class manufacturing facilities of significant scale producing over 3.2 million packs weekly. These manufacturing facilities are supported by best-in-class procurement and sourcing capabilities, ensuring strong security of supply for in2food.

 

The outcome

Woolworths and in2food have a long-standing partnership evidenced by a track record of close collaboration that is focused on delivering high-quality, innovative food products aligned with Woolworths Foods’ premium positioning.

The transaction enables Woolworths Foods to strengthen its supply chain resilience and further differentiate its premium food offering. Furthermore, it drives greater agility and efficiencies in the supply chain resulting in improved speed-to-market.

“Woolworths and in2food have an extended track record of close collaboration, focused on delivering high-quality, innovative food products aligned with Woolworths Foods’ premium positioning,” said Richard Cooper, CEO of in2food. “The transaction further enhances Woolworths Foods’ ability to protect product quality, innovation and availability, which are core to its differentiated customer proposition. We look forward to further deepening our decades-long connection with Woolworths, and to continue to put innovation, value and quality at the centre of the Woolies Food journey.”

 

Clairfield role

Clairfield’s partner in Sub-Saharan Africa, RMB, acted as exclusive financial advisor to in2food.

Consumer & retail

Drapeau South Africa

Sale

Advisor to the seller

Secteurs :

Consumer & retail

Countries involved :

South Africa

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