Without Production was sold to Platform6

The parties

Gabriella Mazzei founded Without Production in Milan in 1999. The agency conceives, produces, and stages fashion shows and events for prestigious international luxury houses. It designs, produces, and directs fashion shows, presentations, and fashion events around the world, and has worked with young designers growing into international luxury brands as well as established luxury houses. Before founding the agency, Gabriella worked in fashion events in Rome and then Milan from 1987.

Platform6 is an international group operating in the events and creative experiences sector, and Trail controls it. Its businesses include Marcadé and Superbien. François Marcadé founded Marcadé in 1989, and the agency designs and organises special events for luxury groups, with a particular position in high jewellery and a team in Shanghai. Superbien, a Paris-based agency, creates spectacular visual and interactive experiences that combine creativity with cutting-edge technology.

The outcome

Platform6 acquired Without Production, adding fashion show expertise to its offering. With the addition of Without Production, the group now has a presence in Paris, New York, Shanghai, Dubai, Monaco, and Milan.

“Over the years, together with my team, we have developed a distinctive approach to conceiving and delivering events and experiences. Today, we can bring this expertise to new projects and markets alongside partners who share our vision,” said Gabriella Mazzei, founder of Without Production.

Clairfield role

Clairfield acted as exclusive advisor to Without Production.