Mazeberry, a leading French marketing attribution player, was sold to Ysance, a cloud and big data consulting company.
Founded in 2011 by Thibaut Lemay, Mazeberry is the leading SaaS software publisher dedicated to attribution and merchandising marketing in France. The company provides decision-making tools for e-commerce and marketing professionals, generating fine-tuned analyses of multichannel and cross-device customer journeys to help clients optimize their marketing spending and increase ROI. The company targets mainly blue chip retailers and e-commerce companies, including Accord Hotels, Sephora, La Poste, and FNAC. Its many awards include Google Analytics, Start-up of the Year 2016 (ICC Awards), New Talent (La Nuit des Rois), and French Tech label.
Ysance is a key French player in cloud and big data consulting, and the provider of an innovative cloud-based first-party data management platform (DMP). Ysance is backed by Creadev, the private equity firm belonging to the Mulliez family, which owns several leading international retailers.
The transaction creates a key digital marketing player in the French tech environment.
Clairfield International in France acted as the exclusive financial advisor to Mazeberry.