Skip to content

Clairfield advises leading Dutch disinfectant brand on its sale to strategic investor

Blue Wonder, market leader in the Netherlands in fully compliant disinfectant cleaning products, was sold to HG International, backed by investment company Cobepa.

Blue Wonder, Headquartered in Heemstede, develops and markets high-quality cleaning products. Their disinfectant cleaning products can legitimately claim segment-leading status. Its cleaning products are sold in many Dutch supermarkets and drugstores and used by professional cleaning companies.

HG develops cleaning and maintenance products in line with its belief that specific problems require specific solutions. The HG brand is sold worldwide in supermarkets, drugstores and DIY outlets as well as through online channels. HG has the ambition to become the undisputed European leader in specialist cleaning products, either through organic growth or acquisitions.

Clairfield acted as lead advisor to Blue Wonder in the transaction.

Consumer & retail

Drapeau Netherlands

Sale

Advisor to the seller

Similar transactions

Venlo Group, a moulded plastic company, sold its recovery product brand TRED Outdoors to the US-based Clarus Corp (NASDAQ: CLAR).

Read more

Consumer & retail

Drapeau Australia Drapeau US

Sale

Advisor to the seller

Kwalitaria, a leading Dutch quick service snackbar chain was acquired by the Dutch private equity firm Antea Participaties.

Read more

Consumer & retail

Drapeau Netherlands

Sale

Advisor to the seller

Mandarin Capital Partners acquired a majority stake in KLAPP Group, an established player in the beauty market that stands for high‐quality professional skin care products with focus on innovation, research expertise and “Made in Germany” product quality.

Read more

Consumer & retail

Drapeau Germany

Acquisition

Advisor to the buyer

AwoX, a Euronext-listed group specializing in smart devices and smart home technologies, acquired the Belgian group Chacon.

Consumer & retail

Drapeau Belgium Drapeau France

Acquisition

Advisor to the buyer

Werhahn KG sold Alessandro International GmbH, a manufacturer of nail, hand, and foot care products, to the Wilde Group.

Consumer & retail

Drapeau Germany

Sale

Advisor to the seller

Three Pears acquired the global rights and brand ownership of Harmony Haircare, Stergene, Amplex, Ingram and Leichner from Lornamead Group.

Consumer & retail

Drapeau UK

Acquisition

Advisor to the buyer

Rasa Floors, leading provider of replacement flooring solutions to the multi-family industry, successfully partnered with Saw Mill Capital.

Business services

Drapeau US

Partnership

Advisor to Rasa Floors

Flèche vers la gauche
Flèche vers la droite