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Clairfield advises leading Dutch disinfectant brand on its sale to strategic investor

Blue Wonder, a market leader in the Netherlands in fully compliant disinfectant cleaning products, was sold to HG International, one of the largest European players in the market of specialist cleaning products.

Following the increased interest for disinfection products, Blue Wonder was approached by multiple parties concerning a possible sale. At this point Blue Wonder’s shareholders asked Clairfield Netherlands to advise them on a structured process.

Clairfield Netherlands lined up several interested parties to ensure a competitive process, with the help of its partner offices. In the end, HG was chosen as the most attractive party and following a smooth due diligence process the deal was finalized.

“The transaction is of great strategic importance to Blue Wonder and makes it possible to realize our international European ambitions. Thanks to the entire Clairfield team for the excellent guidance and assistance during the process.” – Frank van der Klaauw, CEO Blue Wonder

Clairfield International acted as exclusive financial advisor to Blue Wonder.

Consumer & retail

Drapeau Netherlands

Sale

Advisor to the sell side

Services :

Mergers & acquisitions

Sectors :

Consumer & retail

Countries involved :

Netherlands

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