Clairfield advises Beyond Brands on the sale to Riedel
Riedel is the Dutch market leader in fruit juices and drinks, producing well-known brands such as Appelsientje, CoolBest and Dubbel Frisss. In August 2017 private equity firm Standard Investment bought Riedel from dairy giant FrieslandCampina. Standard Investment subsequently acquired Beyond Brands, a young Dutch drinks company, with the owners of Beyond Brands to form the …